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Build & Scale Stage
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Registration
Break
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Official opening
Welcome to How to Web 2022! After a 2 year break, it's time to meet again, and it's time to build!Break Tall
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Keynote: Growth from first principles - a mental model for startup success
Matt Lerner | CEO & Founder @ STARTUP CORE STRENGHTS
The top 1% of startups are not just slightly better, they’re fundamentally different. They ask different questions and work from a different assumptions. In this talk, Matt will tell us about a conversation with a physicist that revealed the hidden mental model that drives the world’s most successful startups.Growth
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Keynote: The business value of being product led
James Mayes | Co-Founder @ MIND THE PRODUCT
Product-led topics often focus on the growth aspect, but there are many more wins available. In this session, James will discuss what being product-led really means: making your products the engines that drive customer acquisition and retention, increasing growth, and influencing organisation priorities, and continue with an executive-level look at the value of being a product-led organization. James combines lessons from 10 years of working with product execs around the world with Mind the Product with the data available from Pendo's research & customer teams to show you where dollars can be unlocked - fast!Product
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Break
Break
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Talk: The hybrid team: performance beyond engagement
Christoph Auer-Welsbach | Co-Founder @ KAIZO
The pandemic has come and gone, but hybrid work is here to stay. In this talk, Christopher is distling on his experience as CEO of Kaizoo on developing the right processes and communication flows in order to help your hybrid team perform.Growth
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Talk: The Visual Innovator
Julia Steier | Product Manager @ GOOGLE
You want to be more innovative? Learn how drawings can help you and your team build successful products. No matter if it’s storyboarding, wireframing, brainstorming, communicating product vision or even developing an algorithm – drawing is a great tool to bring everyone on the same page, develop new ideas and get things done.Product
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Talk: How the fastest growing companies use retention to fuel their growth
Andrew Michael | Host @ CHURN.FM
After 170+ interviews on churn.fm and direct experience tackling churn at Hotjar, Andrew will cover actionable tips that startups and companies can implement in their SaaS businesses to start tackling churn and increase retention. The session will cover the main themes that connect the fastest growing SaaS companies when tackling churn, and help you define an alignment framework and key metrics to track.Product
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Lunch break
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Talk: Self-scaling products
Gilles De Clerck | Founder & Growth Strategist @ ABLAZE GROWTH STUDIO
The most cost-effective way to grow for software startups isn’t through ads, content or sales — but through the product itself. Dropbox, Paypal, Uber, Notion, Intercom, Zoom, Calendly, Figma, Webflow scaled their markets at near-zero cost with user experiences that organically attract new users through network effects. Join Gilles’ talk to learn practical stories and strategies for building product experiences that grow themselves.Founders
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Talk: Re-inventing copy/paste
Bogdan Ripa | VP of Product Management @ UIPATH
At its core, RPA is about moving data from one application to another - but one needs to hire RPA Developers to build such automation. What if we could take this same technology and make it accessible to everyone? Join Bogdan Ripa as he talks about his experience and lessons learned while "re-inventing copy/paste".Product
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Talk: Bye-bye buzzwords: How to explain what your startup does and why it's awesome
Eden Bidani | Conversion Copywriter @ GREEN LIGHT COPY
You know the true value your startup can bring to people. But when you try to put what's in your head into writing - for customers, VCs, or even your family - you end up with paragraphs of buzzwords that make sense to no one. In this session, Eden will show you how to craft a crystal-clear USP and powerful value propositions so you can confidently share what your startup does and why it's awesome - with anyone.Growth
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Break
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Talk: Effective product strategy: framework and examples for creating value
Sultan Seitbekov | Lead Product Manager @ MIRO
An effective product strategy helps to set long-term and near-term goals, aligns and focuses teams around it, and ultimately allows a product manager to bring high customer and business impact. There are, however, many examples when product strategies are put on a shelf without providing much value. I have experimented with multiple frameworks in different companies and will share an approach that allows you to create an effective product strategy that is used continuously. In this session, we’ll talk about what a product strategy should cover and not, how each part of it is created, who can help you and why should you not develop it in a silo and communication tactics for a product strategy.Product
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Talk: Continuous product growth - even you’re at the top of customers’ mind
Raluca Bujoreanu | Product Leader @ ZALANDO
Growth doesn’t stop with revenue. Continuous innovation and product expansion is something that every company should do, no matter the level of maturity or brand awareness. With this presentation I will share 5 important lessons I’ve learned during my journey at Zalando, the leading fashion e-commerce in Europe. These strategies helped me and my team bring innovation and build products from scratch, while moving fast in a mature organization.Growth
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Talk: Building communities - The hierarchy of bad actors, reply guys, and keyboard warriors
Erin Staples | Developer Relations & Community Expert
Developing a practice of strong moderation and culture is essential for community growth and strong bonds. In this talk, we’ll go over the hierarchy of internet and IRL trolls, what they look like, and how to keep the community as a whole and yourself safe. You’ll discover actionable insights and explore real-life use cases on the impacts of moderation, how culture is reinforced in micro-interactions, WTF to do when faced with a keyboard warrior, and why it’s almost never enough to have just a code of conduct. Oh! And we’ll go over how to make the case for investing time in moderation and culture to your boss, too. ?Growth
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Youtube Music Party
Break Tall
Community Stage
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Registration
Break
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Empty
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Fireside: The next generation
Zosia Wanat (SIFTED)
Radu Negulescu (SESSIONS)
Sebastian Gabor (DIGITAIL)Eastern Europe is bubbling with exciting new startups. While some of the more mature companies have started in an environment with less capital and know-how, the new generation has taken full advantage of the development of the tech scene in the last years. In this panel, Radu Negulescu, founder of FlowOS and Spotlight'21 alumni, and Sebastian Gabor, founder of Digitail, share their journies and challenges so far, and their plans for the future.Founders
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Panel: Building leaders
Andreas Munk Holm (EUROPEAN VC)
Ivaylo Simov (ELEVEN VENTURES)
Carlos Espinal (SEEDCAMP)
Bogdan Iordache (UNDERLINE VENTURES)Apart from building products and sales processes, great founders have to lead their teams to success -- despite uncertainty and crisis. What are some of the best leadership traits great founders have, and how can they develop them?Founders
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Talk: Sell or die - making the first sale before building the MVP
Bogdan Apostol | CEO @ NESTOR
Everyone is just an email away. People love talking about their problems. This is the story of validating the idea and selling to the first customers without any experience in sales and without having a single line of code written. Breaking down the steps and challenges of diving deep into understanding the needs of your future customers and finding the path to solving them.Product
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Panel: Setting priorities: What to focus on before raising your 1st round
Andrii Degeler (THE NEXT WEB)
Kirsten Connel (OCTOPUS VENTURES)
Borys Musielak (SMOK VENTURES)
Cristian Munteanu (EARLY GAME VENTURES)When starting a product or startup from scratch there are a million things to do - hiring a team, working on your product, talking to customers. What are some of the best practices investors see in the startups which draw their attention?Founders
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Talk: "How to fail and how to nail your go-to-market strategy "
Valentin Radu | Founder & CEO @ OMNICONVERT
At Omniconvert, Valentin and his team have found a ton of ways to fail before nailing their go-to-market strategy in the B2B SaaS arena in the last nine years. In this presentation, he will share their key learnings based on their experience, while also discussing about topics such as PLG vs SLG and other buzzwords/acronyms.Growth
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Lunch break
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Talk: Mondly - 100 million downloads later
Elena Vrabie | Senior Content Manager @ THE RECURSIVE & Alexandru Iliescu | Co-Founder @ MONDLY
Mondly is special. Launched in 2014, Mondly has bootstrapped to 100 million downloads worldwide, making it one of the most successful language learning apps worldwide, until their exit to Pearson in 2021. How did they achieve success on their own terms?Founders
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Panel: From deeptech to useful products
Irina Obushtarova (THE RECURSIVE)
Mick Halsband (LUNAR VENTURES)
Stéphane Ouaki (EUROPEAN INNOVATION COUNCIL)
Monica Obogeanu (ORANGE ROMANIA)Breakthrough technologies aim to solve really meaningful problems, but don't always turn into useful products. How should founders with a deep technological background build succesful products, and from where can they get the support they need?Innovation
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Talk: Faster delivery – product and food
Liviu Herman | Chief Product Officer @ TAZZ
Building a strong product organization is critical to providing a great delivery service. Liviu will talk about the experience of developing a product in a fast-paced company, with all the challenges that come with it: from making the decisions starting from the business strategy, to facilitating work in teams with different mindsets, while choosing technical solutions to drive rapid development.Product
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Break
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Talk: Building a consumer growth engine in cybersecurity
Mihaela Paun | Senior Vice President of Sales & Marketing @ BITDEFENDER & Andra Zaharia | Content Marketer @ THE CONTENT HABIT
Cybersecurity is special - not mearly a tech vertical, but one where brand values and deep technical knowledge is fundamental. In this panel, we'll discuss the in's and out's of building a consumer growth engine through product-led sales and marketing, and how it's impacted by the specifics of the vertical.Growth
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Panel: Growth in uncertain times
Michal Rokosz (INOVO VENTURE PARTNERS)
Alexandru Bogdan (ROCA X)
Vlad Andriescu (START-UP.RO)This year startups have gone from an environment flushed with capital to one where capital is rather scarce. Join us to discuss how to plan for growth while having a reasonable burn rate, and what the future may hold.Growth
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Talk: Strengthening Your Brand Through Product Marketing Strategies
Robert Katai | Product Marketer @ CREATOPY
Brand positioning is the undiscovered superpower that has the capacity to alter how people see an issue, a technology, or even an entire market. A successful product marketing plan may set your goods apart from the competition and make your unique value clear to clients.Product
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Youtube Music Party
Break Tall
Startups Stage
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Registration
Break
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Pitches: Orange Fab Demo Day
Join us for Orange Fab Romania Demo Day! We're excited to showcase the latest batch of startups joining Orange Fab Romania, who will be pitching on stage and taking questions.Founders
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Pitches: Orange Fab Demo Day
Join us for Orange Fab Romania Demo Day! We're excited to showcase the latest batch of startups joining Orange Fab Romania, who will be pitching on stage and taking questions.Founders
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Pitches: Orange Fab Demo Day
Join us for Orange Fab Romania Demo Day! We're excited to showcase the latest batch of startups joining Orange Fab Romania, who will be pitching on stage and taking questions.Founders
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Lunch break
Break
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Pitches: Startup Wise Guys - Startup Pitching
Join us for Startup Wise Guys pitch session! We're excited to showcase the latest batch of Romanian startups joining Startup Wise Guys, who will be pitching on stage and taking your questions. The session will be joined by multiple Startup WIse Guys partners, who will tell you more about the Startup Wise Guys plans in Romania and CEE.Founders
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Pitches: Startup Wise Guys - Startup Pitching
Join us for Startup Wise Guys pitch session! We're excited to showcase the latest batch of Romanian startups joining Startup Wise Guys, who will be pitching on stage and taking your questions. The session will be joined by multiple Startup WIse Guys partners, who will tell you more about the Startup Wise Guys plans in Romania and CEE.Founders
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Pitches: Startup Wise Guys - Startup Pitching
Join us for Startup Wise Guys pitch session! We're excited to showcase the latest batch of Romanian startups joining Startup Wise Guys, who will be pitching on stage and taking your questions. The session will be joined by multiple Startup WIse Guys partners, who will tell you more about the Startup Wise Guys plans in Romania and CEE.Founders
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Break
Break
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Workshop: How to Reach More Users with Accessibility Features
Ana Velicu
Monica Alexandru
Daniel Chis
Dragos BardacDeveloping a product that users love is not an easy job! Accessibility features can make a difference and help you increase your impact and user base. Moreover, help you contribute to a more inclusive and equitable world. Join a relaxed, practical conversation with the Fitbit team, on how building for accessibility can increase your impact, your user base and contribute to a more inclusive and equitable world. From the highlights: – examples of features you could include in your own product; – what designing for accessibility means in practice; – roadmapping and prioritizing to make room for accessibility; – measuring your impact.Product
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Workshop: How to Reach More Users with Accessibility Features
Ana Velicu
Monica Alexandru
Daniel Chis
Dragos BardacDeveloping a product that users love is not an easy job! Accessibility features can make a difference and help you increase your impact and user base. Moreover, help you contribute to a more inclusive and equitable world. Join a relaxed, practical conversation with the Fitbit team, on how building for accessibility can increase your impact, your user base and contribute to a more inclusive and equitable world. From the highlights: – examples of features you could include in your own product; – what designing for accessibility means in practice; – roadmapping and prioritizing to make room for accessibility; – measuring your impact.Product
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Workshop: How to Reach More Users with Accessibility Features
Ana Velicu
Monica Alexandru
Daniel Chis
Dragos BardacDeveloping a product that users love is not an easy job! Accessibility features can make a difference and help you increase your impact and user base. Moreover, help you contribute to a more inclusive and equitable world. Join a relaxed, practical conversation with the Fitbit team, on how building for accessibility can increase your impact, your user base and contribute to a more inclusive and equitable world. From the highlights: – examples of features you could include in your own product; – what designing for accessibility means in practice; – roadmapping and prioritizing to make room for accessibility; – measuring your impact.Product
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Youtube Music Party
Break Tall
Q&A Stage
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Registration
Break
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Break
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Q&A with Matt Lerner
Matt Lerner | Founder @ STARTUP CORE STRENGTHS
Product
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Q&A with James Mayes
James Mayes| Co-Founder @ MIND THE PRODUCT
Product
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Q&A with Carlos Espinal
Carlos Espinal | Managing Partner @ SEEDCAMP
Product
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Lunch break
Break
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Q&A with Martin Olczyk
Martin Olczyk | MD @ TECH STARS ITALY
Product
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Q&A with Ioana Serban
Ioana Serban | Founder @ TECHMARKETERS.IO & | ex FINTECHOS
Product
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Q&A with Marvin Liao
Marvin Liao | Partner @ DIASPORA VENTURES
Product
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Break
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Youtube Music Party
Break Tall
Build & Scale Stage
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Registration
Break
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Official opening
Welcome to How to Web 2022! After a 2 year break, it's time to meet again, and it's time to build!Break Tall
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Keynote: Make Everyone Fall in Love with your Plan
Bruce McCarthy | Founder @ PRODUCT CULTURE
You’ve lovingly crafted a winning strategy and you are ready to unveil it to your team, your company, and the world. It’s going to be awesome. Or is it? Bruce will tell you about a time when his brilliant strategy flopped because he hadn’t done the hard work of getting his team and his company lined up behind the plan first. The author of the best-selling book, Product Roadmaps Relaunched, will walk you through how to build the support you need into your roadmap from the start, ensuring success in your product and your career!Growth
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Keynote: Creating a culture of experimentation
Alexandra Lung | Chief Product Officer @ UPTIME
While “Fail fast, fail cheap, and fail early” is becoming an over-hyped mantra, more and more companies are simply failing. They are failing because they are focusing on failing fast the wrong way instead of 'learning fast'. In this keynote, we will focus on how to 'learn fast' and how to create a structured approach to learning & innovation that founders and product teams can easily apply in order to accelerate learning and de-risk product and business decisions. I'll talk about how to foster a 'learning culture', where teams understand why did it succeed or why did it fail and apply those learnings going forward. I'll share stories of how I ran a multitude of lean experiments to quickly test hypothesis and minimize risk and created quick feedback loops in order to constantly deliver incremental value.Innovation
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Talk: Linear vs. Compound Growth Tactics: Which or When?
Miruna Dragomir | CMO @ PLANABLE
After gaining initial traction, every startup faces the same question. “Which growth tactics should we prioritize?” A short-term, linear approach would mean customers now. Building a long-term compounding growth engine would mean betting on high results down the line. Which is better? When is it time for long-term planning? What fits each growth stage? Join the session to find out.Growth
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Talk: Evolving your product organization: from early days to scale
Ivan Kovalyov | VP of Product @ PAYHAWK
There’s a long way to go for a product company from the early days of being a few people in one room to a 500-person organization spread across multiple offices. It’s critical to evolve the underlying product organization to support that growth - at the right stages. In this presentation we will explore the common challenges and pitfalls, but also solutions - organizational design patterns and necessary paradigm shifts. The ultimate goal - helping your team succeed.Product
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Talk: Planning - The Q.I.A. Model
Juliana Jackson | Growth Product Manager @ CXL
Planning can seem daunting at first. There are so many marketing and product metrics to track during all growth stages of your company, but how do you know which ones will provide actionable information for the context you are in? In my session, we will learn how to identify our data maturity stage and plan accordingly to effectively collect, analyze and use data to meet your business goals and objectives.Product
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Lunch break
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Talk: Focusing on developers can help you achieve unicorn status
Ivan Burazin | Chief Developer Experience Officer @ INFOBIP
Building a great developer experience has been fundamental for many amazing companies - both developer-focused companies such as Github, AWS or Docker, but also for developer-focused companies such as Stripe. In this talk, Ivan will share his experience in building a great developer experience as co-founder of Codeanywhere (a SaaS platform for developers), the Shift developer conference, and his exit to Infobip, a leading communication developer-first provider, where he leads the development experience efforts.Growth
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Talk: Make them remember you - a short story about great customer experience
Mike Korba | CCO & Co-Founder @ USER.COM
Technology, purchasing habits, law and trends are constantly transforming. And because customer experience activities are planned based on them, they also require appropriate adaptation. Check how to create an evergreen customer experience.Growth
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Talk: How to Run MVP Revenue Operations for Your B2B SaaS
Romeo Mann | Founder @ MAN.DIGITAL
Revenue operations is the process of optimizing and scaling your sales efforts so that you can bring in more customers and generate more revenue. In this talk, we'll discuss how B2B software companies can set up MVP revenue operations for go-to market with an objective of product market fit.Growth
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Break
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Spotlight Finals
Mike Butcher | Editor at Large @ TECHCRUNCH
Welcome to the leading startup competition in Eastern Europe! Spotlight fuels early-stage tech startups with unique opportunities for matchmaking, collaborating and scaling. Join us for the Spotlight finals - where the best startups pitch and answer the questions of the jury.
Founders
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Keynote: 3 principles that saved my startup
George Lemnaru | CEO @ GREEN HORSE GAMES
In 2013, George launched Green Horse Games, a gaming studio focused on developing community games. 8 years later, Green Horse Games was acquired by Miniclip in one of the largest transactions in the region. Despite the outcome, the first steps were not easy. Years later, George looks back at the principles he followed so his startup does not die - before ultimately becoming a success.Founders
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SPOTLIGHT AWARDS
Mike Butcher | Editor at Large @ TECHCRUNCH
Awarding the record investment prize for the winner of the Spotlight competition.Founders
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GOODBYE
Break
Community Stage
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Registration
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Talk: Drive Product Strategy with the North Star Metric Framework
Ana Oarga | Co-Founder & Product Strategist @ JUST MAD
The North Star Metric Framework provides a shared model for articulating your product's strategy. It helps you define a specific metric that best captures the core value your product delivers to customers, as well as encompass the impact for the business. The framework includes a set of key inputs that collectively act as factors that produce the metric. Product teams can directly influence these inputs with their day-to-day work and answer critical questions like: How can we deliver better value to our customers while driving revenue? How does our day-to-day work connect with tangible impact? How can we be sure we're working on the right things? How can our teams break down the silos and achieve alignment?Growth
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Talk: Great media expectations: How to nurture a healthy relationship with the tech press
Cathy White | Founder & Director @ CEW COMMUNICATIONS
Join startup PR and communication expert Cathy White for a session exploring what you can do - and avoid - to build media buzz. The best media stories often take time and patience; you'll leave this session with a greater understanding of how media operate, what journalists look for when it comes to stories and pitches, and how to become a trusted source and build relationships with tech and business journalists that last years.Growth
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Panel: Identifying outliers - what sets apart the best founders?
Irina Obushtarova (THE RECURSIVE)
Ondrej Bartos (CREDO VENTURES),
Enis Hulli (500 STARTUPS ISTANBUL),
Radu Georgescu (SEEDBLINK)Venture funded startups are rare, with aprox. 1% of all startups receiving venture funding. And out of those, outliers are even more rare - probably 1% of 1%. What sets them apart, what special treats do outliers have?Product
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Fireside: East of Eden: the state of SEE early-stage fundraising
Vlad Andriescu Editor-in-Chief @ START-UP.RO & Todor Breshkov | Founding Partner @ LAUNCHUB
Over the course of 2022, LAUNCHub Ventures, a leading SEE early stage investor, has gathered data on how startups manage their fundraising process. The "East of Eden" report offers insights into a range of early-stage fundraising topics and founders' latest expectations in the changing environment of SEE.Founders
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Lunch Break
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Panel: Challenges to global scaling
David Cruz e Silva (THE EUROPEAN VC)
Dan Lupu (EARLYBIRD VENTURE CAPITAL)
Dag Ainsoo (STARTUP WISE GUYS)
Cosmin Ochisor (GAPMINDER VENTURE PARTNERS)Launching a new product is hard, but building the 1st steps for global distribution is harder. Join us to discuss about the resources and playbooks founders can use to start scalling their startup.Growth
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Talk: UiPath’s Journey to Securing #1 Position in RPA Using Peer Review User Generate Content
Dana Mustatea | Growth Marketing Project Manager @ UIPATH
User-generated content, specifically peer review is critical for SaaS firms as it acts as social proof and impacts purchasing decisions.Peer reviews are a huge factor that helps customers make informed decisions. Though consumers are savvy about marketing strategies nowadays, they are less influenced by branded content. That’s the reason why UGC (reviews) is important. Dana will walk us through the process of building the Online reputation of a business by automating B2B online reviews, how to obtain testimonials and how to use them for customer retention and business growth hacking.Growth
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Startups Stage
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Registration
Break
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Pitches: Spotlight Semifinals #1
Welcome to the leading startup competition in Eastern Europe! Spotlight fuels early-stage tech startups with unique opportunities for matchmaking, collaborating and scaling. Join us in watching the pitches of the Spotlight semifinalist and Q&A sesions with the jury.Founders
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Break
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Pitches: Spotlight Semifinals #1
Welcome to the leading startup competition in Eastern Europe! Spotlight fuels early-stage tech startups with unique opportunities for matchmaking, collaborating and scaling. Join us in watching the pitches of the Spotlight semifinalist and Q&A sesions with the jury.Founders
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Pitches: Spotlight Semifinals #1
Welcome to the leading startup competition in Eastern Europe! Spotlight fuels early-stage tech startups with unique opportunities for matchmaking, collaborating and scaling. Join us in watching the pitches of the Spotlight semifinalist and Q&A sesions with the jury.Founders
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Lunch Break
Break
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Pitches: Spotlight Semifinals #2
Welcome to the leading startup competition in Eastern Europe! Spotlight fuels early-stage tech startups with unique opportunities for matchmaking, collaborating and scaling. Join us in watching the pitches of the Spotlight semifinalist and Q&A sesions with the jury.Founders
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Pitches: Spotlight Semifinals #2
Welcome to the leading startup competition in Eastern Europe! Spotlight fuels early-stage tech startups with unique opportunities for matchmaking, collaborating and scaling. Join us in watching the pitches of the Spotlight semifinalist and Q&A sesions with the jury.Founders
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Pitches: Spotlight Semifinals #2
Welcome to the leading startup competition in Eastern Europe! Spotlight fuels early-stage tech startups with unique opportunities for matchmaking, collaborating and scaling. Join us in watching the pitches of the Spotlight semifinalist and Q&A sesions with the jury.Founders
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Q&A Stage
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Q&A with Bruce Mccarthy
Bruce Mccarthy | Founder @ PRODUCT CULTURE
Product
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Q&A with Nicoleta Cherciu
Nicoleta Cherciu | Partner @ SARBU AND VORNICU LAW
Product
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Q&A with Alexandra Balkova
Alexandra Balkova | Partner @ STARTUP WISE GUYS
Product
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Lunch Break
Break
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Q&A with Alex Serdiuk
Alex Serdiuk | CEO and Founder @ REESPECHER
Product
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Q&A with Alexandra Lung
Alexandra Lung | CPO @ UPTIME
Product
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no events found