Talk: Sell or die – making the first sale before building the MVP
Everyone is just an email away. People love talking about their problems. This is the story of validating the idea and selling to the first customers without any experience in sales and without having a single line of code written. Breaking down the steps and challenges of diving deep into understanding the needs of your… Read more »
Talk: Planning – The Q.I.A. Model
Planning can seem daunting at first. There are so many marketing and product metrics to track during all growth stages of your company, but how do you know which ones will provide actionable information for the context you are in? In my session, we will learn how to identify our data maturity stage and plan… Read more »
Talk: Strengthening Your Brand Through Product Marketing Strategies
Brand positioning is the undiscovered superpower that has the capacity to alter how people see an issue, a technology, or even an entire market. A successful product marketing plan may set your goods apart from the competition and make your unique value clear to clients.
Workshop: How to Reach More Users with Accessibility Features
Developing a product that users love is not an easy job! Accessibility features can make a difference and help you increase your impact and user base. Moreover, help you contribute to a more inclusive and equitable world. Join a relaxed, practical conversation with the Fitbit team, on how building for accessibility can increase your impact,… Read more »