Talk: Strengthening Your Brand Through Product Marketing Strategies
Brand positioning is the undiscovered superpower that has the capacity to alter how people see an issue, a technology, or even an entire market. A successful product marketing plan may set your goods apart from the competition and make your unique value clear to clients.
Workshop: How to Reach More Users with Accessibility Features
Developing a product that users love is not an easy job! Accessibility features can make a difference and help you increase your impact and user base. Moreover, help you contribute to a more inclusive and equitable world. Join a relaxed, practical conversation with the Fitbit team, on how building for accessibility can increase your impact,… Read more »
Talk: How the fastest growing companies use retention to fuel their growth
After 170+ interviews on churn.fm and direct experience tackling churn at Hotjar, Andrew will cover actionable tips that startups and companies can implement in their SaaS businesses to start tackling churn and increase retention. The session will cover the main themes that connect the fastest growing SaaS companies when tackling churn, and help you define… Read more »
Talk: Effective product strategy: framework and examples for creating value
An effective product strategy helps to set long-term and near-term goals, aligns and focuses teams around it, and ultimately allows a product manager to bring high customer and business impact. There are, however, many examples when product strategies are put on a shelf without providing much value. I have experimented with multiple frameworks in different… Read more »