Join startup PR and communication expert Cathy White for a session exploring what you can do – and avoid – to build media buzz. The best media stories often take time and patience; you’ll leave this session with a greater understanding of how media operate, what journalists look for when it comes to stories and… Read more »
Revenue operations is the process of optimizing and scaling your sales efforts so that you can bring in more customers and generate more revenue. In this talk, we’ll discuss how B2B software companies can set up MVP revenue operations for go-to market with an objective of product market fit.
The North Star Metric Framework provides a shared model for articulating your product’s strategy. It helps you define a specific metric that best captures the core value your product delivers to customers, as well as encompass the impact for the business. The framework includes a set of key inputs that collectively act as factors that… Read more »
User-generated content, specifically peer review is critical for SaaS firms as it acts as social proof and impacts purchasing decisions.Peer reviews are a huge factor that helps customers make informed decisions. Though consumers are savvy about marketing strategies nowadays, they are less influenced by branded content. That’s the reason why UGC (reviews) is important. Dana… Read more »
Cybersecurity is special – not mearly a tech vertical, but one where brand values and deep technical knowledge is fundamental. In this panel, we’ll discuss the in’s and out’s of building a consumer growth engine through product-led sales and marketing, and how it’s impacted by the specifics of the vertical.
Developing a practice of strong moderation and culture is essential for community growth and strong bonds. In this talk, we’ll go over the hierarchy of internet and IRL trolls, what they look like, and how to keep the community as a whole and yourself safe. You’ll discover actionable insights and explore real-life use cases on… Read more »
At Omniconvert, Valentin and his team have found a ton of ways to fail before nailing their go-to-market strategy in the B2B SaaS arena in the last nine years. In this presentation, he will share their key learnings based on their experience, while also discussing about topics such as PLG vs SLG and other buzzwords/acronyms.
Technology, purchasing habits, law and trends are constantly transforming. And because customer experience activities are planned based on them, they also require appropriate adaptation. Check how to create an evergreen customer experience.
You’ve lovingly crafted a winning strategy and you are ready to unveil it to your team, your company, and the world. It’s going to be awesome. Or is it? Bruce will tell you about a time when his brilliant strategy flopped because he hadn’t done the hard work of getting his team and his company… Read more »